The Playstation Store team have linked up with a few partners, Smobile & Disruptive Media Publishers, to distribute premium themes on the PlayStation Network.

Ro Hernandez, PLAYSTATION Store Team:

In addition to all the free themes you’ve already been getting and will continue to get on the PlayStation Store now, you’ll have the option to upgrade and purchase premium themes to customize the look of your PS3’s XMB.
We have created a new “Premium Themes” section under Themes & Wallpapers for you to easily access this content. Also, for each theme, there is preview option that allows you to view images of the theme prior to making your decision.

We plan to offer approximately 6-10 new “Premium Themes” a month. So be sure to check back often to browse the newest in premium theme content.